 Scientific American is the world authority on the impact of science and technology on our world and our future. Its audience of 5.8 million readers and visitors to scientificamerican.com are business leaders, policy makers, and technologists setting the course for tomorrow. They are, simply put, the smartest people in the world. And they trust us to get it right every day on scientificamerican.com and every month in the pages of the magazine.  The New York Observer For more than twenty years, The New York Observer has been the ultimate window into what’s new and who’s shaping the New York scene in art, culture, media, technology, politics, real estate and society. The brand has evolved well beyond the distinctive peach paper that has been an essential weekly read among the most influential and powerful players including Mayor Bloomberg, Barry Diller, Warren Buffet, Ron Perelman and Hillary Clinton. Observer.com and Betabeat.com serve as the minute-by- minute pulse of these incredibly influential, affluent, educated consumers and arbiters of taste. |